COVID-19 restrictions broke many pre-existing habits, giving consumers time to re-evaluate how they spend their money and time away from status symbols. Some brands found that by adding, ‘founded in 1889’ , suddenly you were genuine. I assume we are going to see a flip from a concentrate on authenticity to a concentrate on duty,” Van Belleghem predicts. “This comes off the back of the lack of safety and security, driven by being too reliant on just-in-time provide chains from the worldwide village,” he explains. “For the previous few years, we’ve all heard that experience is going to be the saviour of bodily retail – it was all a couple of ‘hands-on’ experience. But in a post-COVID world, the physicality of retail will be very totally different because prospects will need to hold their distance and simply not contact as a lot.
- And Dior celebrates 20 years since Dior Joaillerie
