How to Write the Best Rental Ads
Landlords who posted online rental ads for their property would definitely want to receive calls from renters. However, renters will not call a rental property owner unless the rental ads catch their attention. You should improve and visual and competitive appeal of your rental ads which you can do in many ways.
If you are advertising duplexes for rent, your website will present filtered results to the user by giving a summary of the key data of properties that fit their criteria. What users look at mostly is the heading to and the photos. What property owners need to do is to label their property with a catchy heading so that they can make a good first impression. Descriptive words should be used and you should also focus on one key unique feature or benefit that your duplexes offer. There are many unique features that you can focus like open layout, bright rooms, spacious entranceway, underground parking, in-suite laundry, cul-de-sac location and many more. A catchy heading will make user look more into your rental property.
Advertising online does not really cost much even if you put as many information as you can, so do not skimp out on words. Writing rental ads in newspapers will cost you even just to write a few lines. So if you are writing rental ads make sure you include all the selling features of your property. Focus on specifics rather than the general.
Your photos will give you message the audience that you want to tell them. When advertising online, there is no excuse for not having photos of the property. With photos, you have better chances of getting picked. Renters with photographic memories will recall the property in their minds. Some websites allow posting of unlimited number of photos in the site. Select the photos that you post to feature the most attractive aspects of your property. You can crop, correct exposure, and retake blurry pictures. Put those photos now in your rental ads is an advantage.
You renter profiles can give you some important information. This will give you information on the things that renters look for. Perhaps proximity to public transportation or schools, security, concierge services, laundry, utilities, etc, are the things that renters are looking for. The features that renters look for should be included or focused on in your rental ads.
Apart from competition, business is easy. The quantity and quality of other properties by location or target market should be understood by the property owner. When comparing your rental property to others and you find something competitive in yours, make sure you emphasize that in your rental ads.